With the rise in online buying, more and more businesses are creating online shops, also known as ecommerce websites. These websites are the digital alternative to brick-and-mortar stores, offering the same products and services as one would get when walking into a brick-and-mortar shop.Psst, looking for an ecommerce job? Ampry is hiring account managers to help our clients test and implement ad placements on our clients’ sites! Email support@ampry.com if you’re ready to rock and roll!As the number of online stores grows, so does the demand for individuals to work in ecommerce jobs. Examples of these are project managers, ecommerce managers, persons who work in human resources, persons who handle merchandising, and those who work in distribution centers. Other more general jobs in the ecommerce industry include customer experience agents, information technology specialists, and software developers.Other ecommerce jobs are specifically related to the online shopping industry. This could include SEO experts and content marketing specialists.Job seekers looking for a new job will do well to set up job alerts for ecommerce jobs that match their skills. You can also check out which ecommerce jobs pay the most.
1. Order Picker
Ecommerce order pickers fall under the occupation of Stockers and Order Fillers listed by the U.S. Bureau of Labor Statistics. These individuals "receive, store, and issue merchandise, materials, equipment, and other items from a stockroom, warehouse, or storage yard to fill shelves, racks, tables, or customers' orders."Depending on the size of the operation, ecommerce order pickers could work in the warehouse or storeroom. Still, their main focus is to collect items from storage and prepare them to be packed and shipped to customers.The median wage for order pickers is around $14.91/hour
2. Ecommerce Customer Service Representative
Customer service representatives work directly with customers. They resolve customer complaints and process orders. They also provide customers with information on products or services. This means that customer service representatives can help generate sales and encourage existing customers to convert to repeat customers.An ecommerce company's customer service department should be contactable twenty-four hours a day, seven days a week. This is especially the case for companies that service clients internationally and need to be available to customers in different time zones.That means that customer service representatives may need to work shifts, including early mornings, late nights, and weekends or holidays.The median hourly wage for customer service representatives is $17.23.
3. Marketing Specialist
Marketing specialists are also sometimes called marketing strategists. In ecommerce environments, they are often referred to as digital marketing strategists. These individuals know the latest trends and strategies in the digital marketing field.Their role could include designing, developing, and implementing digital marketing strategies. They could also be responsible for gathering, storing, and analyzing data that is relevant to their customers. They may also harness data gathered from Google Analytics. This will enable them to create strategic marketing efforts to grow the company's client base and retain its existing customers through targeted marketing campaigns.The median annual wage for a marketing specialist is $65,810.
4. Social Media Specialist
Social media specialists manage a company's social media platforms. They post content like images, text, or videos to encourage engagement on the company's social media platforms. This content is designed to build rapport with existing and potential customers and move them along the customer journey to get customers to visit the ecommerce shop and make a purchase.Social media specialists don't just post content; they also actively engage with followers by responding to comments and interacting with persons who engage with their posts. Their job is to build a following by posting content to get their followers talking, liking, loving, and sharing.Other titles for this position include digital engagement specialist, social media strategist, and online community manager. The U.S. Bureau of Labor Statistics classifies social media specialists as public relations specialists.This profession had a median annual wage of $62,810 in 2020.
5. SEO Specialist
A Search Engine Optimization (SEO) specialist can also be called an SEO analyst. These individuals keep track of how well a company's web page shows up in the search results of popular search engines. They stay up to date with the best practices and strategies to accommodate for changes or fluctuations in algorithms used by search engines to display search results.Search engine optimization aims to generate organic traffic and increase the number of visitors to a website. An SEO specialist could produce various written content to increase the website's ranking. This content could include meta descriptions, product descriptions, and even blog posts. In some cases, an SEO expert could work with a copywriter or content marketing writer to produce the relevant content.The national average annual salary for SEO specialists is $51,806.
6. Web Developers and Digital Designers
Web developers can be classified as either back-end web developers or front-end web developers. Back-end developers are responsible for building a site’s technical features. They create the basic framework and ensure that the website works as it is supposed to. In addition, back-end developers maintain the website and fix any bugs that may creep in.Front-end developers are responsible for creating the technical features of the look of a website. They do not design the graphics and content (although they may be able to). Instead, they integrate certain features like images and other graphics or applications like newsletter sign-ups and payment tools. The front-end developer's job is to ensure that the ecommerce website runs smoothly and that the user experience is easy.These individuals could work closely with a User Experience specialist to ensure that all aspects of the users' experience are enjoyably and free of frustrations. This includes everything from navigation to where text and images are placed to the check-out process.Web and digital interface designers create the look and feel of the ecommerce website. They work on the site's colors, integrate images and different font sizes and colors. They also make sure that the website works as it should. In 2020 the median annual wage for web developers and digital designers was $77,200.
7. Graphic Designer
Graphic designers create the visual content used by web designers, social media specialists, and digital marketing specialists. These individuals create the layout and design of marketing material like advertisements, images, brochures, and website content. They could also create logos, illustrations, and infographics for ecommerce businesses.Graphic designers may also be called graphic artists or communication designers. They often collaborate with writers or copywriters to create powerful marketing messages that are in line with the brand.The median annual wage for graphic designers was $53,380 in 2020.
8. Copywriter
A copywriter writes text mainly for marketing purposes. They can create content for ads or marketing messages like social media posts or marketing emails. Copywriters aim to create written content that moves consumers along the customer journey and converts them into paying customers.The median annual wage for writers and authors (including copywriters) was $67,120 in 2020.
9. Content Writer
Content writers, or content marketing writers, write text relating to specific topics. Usually, this content is part of a company's marketing strategy. The content is aimed to improve a website's SEO and draw organic traffic to the site. It also provides existing and potential customers with valuable information on the company's products, services, and the company itself.The BLS groups content writers and copywriters together; thus, the median annual wage for both groups in 2020 was $67,120.
10. Pay-Per-Click Specialist
A Pay-Per-Click (PPC) Specialist mainly focuses on pay-per-click marketing efforts. Pay-per-click marketing is advertising where a company only pays if users click on a specific ad or piece of marketing content. This could include Google AdWords and paid social media marketing.The national average annual salary for Pay-Per-Click specialists is $62,523.Many ecommerce jobs overlap, and one person may be required to fill more than one job type or job description. This is especially true for smaller businesses where employees must wear multiple hats.An ecommerce business is, in essence, just like a brick-and-mortar store. It is a shop that sells products or services to consumers. Still, there are differences, with the main one being that ecommerce businesses rarely interact with their customers face-to-face. That means they need to use innovative marketing strategies to attract and retain their customers.They also need to use skills from various ecommerce professionals to ensure that their business runs smoothly and that they provide the best possible customer experience.If you have an ecommerce store or work for an ecommerce company, schedule a free strategy call to find out how Ampry can increase conversions and drive more traffic to making purchases.