If you’re an ecommerce business owner, then you probably already know the importance of a good landing page. The quality of your landing page can make or break the user experience, leading to lost sales and poor conversion rates. Conversely, a good landing page will help you attract customers and drive sales.Creating a good landing page takes time, effort, testing, and the right tools. Just like a carpenter needs tools to make quality products, an ecommerce business won’t be able to create a good on-site experience without the right tools.In this article, we’ll help you find the best tools that you can use for WordPress to increase sales and improve the user experience.
Best Web Tools for WordPress
1. SeedProd
If you’re looking for a good all-around landing page builder for WordPress, then you simply can’t go wrong with SeedProd. A good landing page builder like this is like a Swiss army knife for an ecommerce business. The standout feature is the drag-and-drop builder which will help you create awesome landing pages with just a few clicks. While it has several other competitors, such as Elementor or Beaver Builder, SeedProd is the highest-rated landing page builder. It comes with tools and features such as:
- Headers
- Call-to-action buttons
- Sales pages, opt-in pages, webinar pages
- Newsletters
On top of that, SeedProd is equipped with other useful features that you’ll find helpful. You can integrate it with email marketing and analytics tools (all the major ones), you’ll get access to over 2 million stock photos, templates, and other tools to improve the user experience.You’ll get a complete package with this landing page builder and it’s also more affordable than other website builders. In addition, it’s very easy and intuitive to use, so you’re getting the best of all worlds here.Overall, despite stiff competition, SeedProd is perhaps the best landing page builder out there.Ease of use: 5/5 starsPricing: $39.50/year for Basic, $99.50 for Plus
2. Elementor
Elementor has an advantage over other landing page builders because it’s available as a free version offering many high-converting tools and features in one huge package.Elementor is a great builder for landing pages, websites, to blogs and other sites. It’s very simple to use once you get the hang of it, as you’ll need no coding knowledge to make full use of its wide range of features.If you go for the free version, you’ll miss out on some neat features, so if you’re looking for a whole set of features, then you probably won’t regret buying the license. In addition, to use it on one website, Elementor costs just $49/year, and for 25 websites, it costs a fixed price of $199/year.In the premium version, you’ll find additional features like pricing tables, share buttons, forms, and many other useful features that you can use to build an appealing and engaging landing page.Ease of Use: 4/5Pricing: Free to $999/year
3. WP Rocket
The next tool that will come in handy when you’re optimizing your landing page is WP Rocket. WP Rocket is a caching plugin for WordPress, and in our opinion, the best one out there. It will help you increase your site’s speed in just a few simple steps without having a lot of technical knowledge.You’ll see an instant performance boost when you first enable WP Rocket on your site or landing page. This tool will automatically crawl your site and build-cache, which will result in much faster and better performance. And you probably already know that loading speed is crucial when it comes to getting the right results.If you’re a beginner and don’t have much technical knowledge, then WP Rocket will be perfect for you. You’ll be able to use its features immediately and see instant results. Plus, it has a free image optimization tool called Imagify, which will allow images to load up faster and further improve performance.It only offers a paid version, but if you’re looking for an instant speed boost, you won’t regret it.Ease of Use: 5/5 starsPricing: $49/year for Single, $99/year for Plus, $249/year for Infinite
4. WPForms
If you’re going to include any type of form on your landing page, then having WPForms is a no-brainer. Sure, you could use the built-in forms that come with theme builders, but they won’t be nearly as good or efficient as the forms by WPForms.With this plugin, you’ll be able to create attractive and appealing forms that convert well. It’s a drag-and-drop builder, allowing you to include various types of forms. These include contact forms, email forms, online orders, payments, surveys, polls, and other types.How is WPForms different from the forms that come with website builders, you might be asking?WPForms offers features like conversational forms, form landing pages, form abandonment and tracking tools, and much more. This plugin comes as a paid tool. You can also use its Lite version, which lacks some features, but might be more than enough for light users’ needs.Ease of Use: 4/5Pricing: Free - $299.50/year
Why Having the Right Tools Matters
Before you choose the tools that you’ll use to improve your landing page's performance, you need to know exactly what you are looking to improve and why. But to learn about this, you’ll need more tools!So that’s why you need a combination of analytics tools to provide you with insight and action-based tools that will help you improve your site so that the results improve.Two of the most important metrics to look for here are Click Through Rate (CTR) and conversion rate. You’ll be able to learn about them with the proper tools and why they are happening.Sometimes, it is just a matter of minor adjustments to get the job done. This might include moving the action button up or down a landing page or moving a few elements to suit the customer. Or, you might need to change the words you use on your landing page to get better results. Other times, a total rethink might be needed if you think that your site should be performing much better. Constant testing is the key here. Without the right tools, it’s just a shot in the dark.
There’s Always Room for Improvement!
No matter how many tools you use and how many changes you make, there’s always something you can improve on your site. Even when you think things are going fine and that your site is performing as it should be, you start to be complacent and all of a sudden, the results start dwindling. This leads to more changes and even more confusion as to what works.If you’re frustrated with your results and you would like to have more sales and higher conversion rates, then you might need some help. At Ampry, we offer you actionable steps to grow your email list, reduce cart abandonment, and increase your sales. We uncover what you can do to improve your site’s performance.Book a call now and we’ll help you get there.