The highest priority of most ecommerce businesses is to turn viewers into buyers, but how can you do that? You want fewer abandoned shopping carts. You want fewer bouncers. You want more sales, more leads, more people subscribing to your newsletter. You want more people signing up for free trials or downloading your content. If any of these sound good, schedule a strategy call to Ampry to get personalized business advice for better website optimization. In the meantime, you should be looking into CRO. Conversion Rate Optimization (CRO) is the process that improves the percentage of website users that make a purchase or subscribe to a newsletter. Using CRO can improve that statistic to boost your company and enhance customer experience. CRO can increase your conversion rate without necessarily increasing the traffic on your website. You can enhance customer trust to be more willing to hand over their private information. You can increase sales and get more for the same money you’re using on marketing anyway. Finally, you can better understand your audience and what they’re looking for to better tailor to their needs. There are a few common CRO mistakes made by almost every company, and we’ll list the top seven below, as well as tips on how to fix them:
1. Not following the data
Data is everywhere. In fact, your computer alone has access to volumes and volumes of data. However, many business owners choose not to take the time to research the data and make choices accordingly. Instead, they follow their gut or their own judgment, and thus miss out on the crucial information that could save their business. How to fix it:Take the time to research and find the current trends. Hire an analyst to predict future trends and take the advice from those who have already been successful. There are proven ways to increase your conversion rate, you just need to find them.
2. Misleading Content
Suppose a visitor clicks on an advertisement and is taken to a page that has nothing to do with the advertisement. In that case, it will negatively impact conversions because you don’t actually have what they’re looking for. Misleading and poorly written titles/articles can backfire and decrease conversion rates.How to fix it:Make sure your advertisements match up with your landing page. Make sure your headlines and links are clear and honest. Honesty goes a long way on the internet. Nobody likes to be tricked.
3. Slow Loading Time
If your website takes more than three seconds to load, chances are people will leave it out of boredom or frustration. If the website has images or videos that take a huge amount of time to load, it will decrease viewership which, in turn, decreases the desired conversion rate. How to fix it:Keep the images on your website to a reasonable size and be careful which animations or video clips you want to add to the page. Some websites can calculate the loading time for your landing page, so it would be worth looking.
4. Poor Navigation
Your website should not be confusing. If a customer wants to make a purchase but can’t find the correct place to go on the website, they may become frustrated and leave the website. Customers can’t make purchases if they can’t find out where they need to go to do so. How to fix it:Have a clear call to action button. Have links from the product to the shopping cart so a buyer can’t get lost. Have simple menus and colors or arrows that direct the viewer's eyes where you want them to go.
5. Acquiring Information Unclearly
Nobody wants their information stolen, so there are many people who are hesitant to give out their credit card numbers or emails. If your website doesn’t give security or a reason for needing the information, the likelihood that people will sign up or make purchases will decrease significantly.How to fix it:Make sure all customer information is secure. On the form webpage, explain why you need the information and what you’re going to do with it. By being transparent, potential customers will be more trusting and more willing to move forward.
6. Poor Customer Support
If you ignore any feedback a customer may give you, you are throwing out valuable information that will help you increase your conversion rate. Customers are willing to give you suggestions for the website, or even complain about difficult parts of the process so you can fix them. How to fix it:Value the customer feedback. Fixing bugs, misleading links, slow run times, or anything else a customer complains about will prevent the same problem in the future. Customers will also tell you what they would like to see in the future, increasing your conversion rate.
7. Untrustworthy Website
There are a lot of fake websites with false advertisements on the internet, and customers want to be assured that they’re not being swindled. Potential customers won't take you seriously if you don’t have any easily verifiable facts or even a professional-looking design.How to fix it:Having a professional design leaves a good impression and makes your website seem more legitimate. In addition, displaying awards or certificates, as well as customer testimonials, will give credit to your business and website, which will increase your conversion rates. It may be difficult to even know where to start. If you want to increase your own website's success and conversion rate, it’s worth scheduling a strategy call with Ampry. They will help you identify your business’s mistakes and create a CRO plan to increase sales, newsletter sign-ups, free trials, downloads, and more.