Brand
Build Bar is truly a standout among protein bars. With its exceptional nutritional profile and so many delicious flavors, Built Bar is the favorite protein bar of many discerning fitness trainers and enthusiasts.
Problem
Build Bar had been growing in popularity, but they needed a push to really break into the competitive protein bar market. Consumers needed to experience the many great-tasting bar flavors.
Execution
Ampry's conversion team created a super unique pop-up and advertising campaign. Visitors got a shot at winning $1,000,000 by organizing all of Built Bar's flavors. If you guess the correct order, you get the money! After organizing the bars, users were asked to enter their email and were given a discount code for 15% off.
Result
The campaign blew up. 52,000 new users entered and subscribed in just one month. Nearly 50% of those users went on to purchase bars, leading to over $1.6 million in revenue! On top of that, those 52,000 new users added $1.2 million in yearly revenue for Build Bar.
