Mobile usage is increasing, and the ecommerce world has to adapt to people's changing needs.You have users who browse your website and leave without purchasing. In fact, more than 95% of your users leave your website without making a purchase, and you are losing valuable customers.You're sick of paying for traffic that doesn't convert to sales, you're tired of seeing abandoned shopping carts, and you're frustrated with the low sales your site generates and the low conversion rates. So how can you change that? The answer you're looking for may be exit intent.Exit Intent can detect a user's movement in a website and detect when a user is about to leave. The site advertises to people just as they're about to leave by providing a pop-up. Ampry specializes in exit intent by personalizing the user's shopping experience.
Ampry’s all-in-one platform engages customers on all stages of the purchase funnel.
Mobile Shopping
Since 2013, the average time spent on mobile has increased, and desktop time has decreased. With the necessity of mobiles in our daily lives, time spent on mobile will only increase. This means more website traffic will come through mobile users instead of desktop users. Consumers often browse on their phones while waiting in lines, killing time, relaxing, or simply for something to do.People are gravitating toward mobile shopping for several reasons, including convenience. The ability to browse anytime (late night browsers, early morning coffee runs, lunch breaks) and anywhere (waiting in lines, airports, stores, work) is becoming more attractive with the popularity of unlimited data plans.
Clothing stores reach leaving customers with Ampry!
In fact, mobile purchases make up 50% of all ecommerce, and the number will probably rise to 68% in 2022. That's why your website needs a mobile display and a desktop display.This goes doubly for any websites that rely on impulse buys or offer purchases under $100. Mobiles are often used for browsing or killing time, so catching a consumer's eye can lead to more impulse buys. However, consumers are also more comfortable making smaller purchases on their phones, so having the correct mobile displays and exit intent can increase sales drastically.
Exit Intent for Mobile
When developing a mobile display for your ecommerce page, comply with all device-specific display rules. Display intrusive mobile pop-ups can actually be penalized by Google search engines unless they are required, like age verification, so a smaller banner ad that takes up less than 25% of the screen may be the better choice. Be sure to check all regulations and requirements when making adjustments for mobile displays.Making a pop-up interactable is also a fantastic way to grab the user's attention. Whether that is through a pop-up chat screen or even opening a Facebook messenger conversation, give users something more than something to do and can even open up conversations about any questions they may have.
Just another day rocking Ampry’s mobile audience. No biggie.
Pop-ups that may be acceptable on a desktop could slow down the mobile page, so pop-up size is very important. The goal should be to make the pop-up as compact as possible with little text. The design should be clean, contrast the rest of the website, and should have a call-to-action button that will guide the user in the right direction. Messy pop-ups can be frustrating and confusing, which causes the user to disengage. The content of the pop-up is also important. Pop-ups that entice the user to stay should have compelling offers such as a discount, coupon code, or a freebie. This can drastically increase the conversion rate from users abandoning the website into paying customers.Pop-ups can also remind customers that they are leaving products in their carts they may have forgotten about, or inform them where to get more information, such as a newsletter or email subscriber list.
Why use Ampry?
Exit content can push for demos or promotions, encourage longer browsing sessions, redirect users to more popular content and landing pages, distribute coupon and discount codes, and boost sales. Ampry's "exit plays" can also grow your social media, incentivize customers to sign up for newsletters, address objections and concerns, and obtain valuable feedback.Ampry is an expert at increasing the potential of your ecommerce website and converting abandoning users into sales and leads. Ampry offers strategy calls to look at your current web situation, identify what's restricting your growth, and create a conversion plan that will boost your business. Contact Ampry now to schedule a strategy call.