It’s time to prepare for the Black Friday shopping. This year's holiday shopping season will be unique due to inflation and Black Friday sales starting earlier than ever.
What’s Black Friday?
Black Friday is the day after Thanksgiving in the United States. It’s often a day full of massive discounts and special shopping offers, and it kickstarts the holiday shopping season. At Ampry, we boost your store’s performance so it converts even better—both in November and all year round. (Schedule a customized strategy call with us today to learn how we can help!)Black Friday has evolved into a day that helps retailers finish the year with massive profits. Although the period between Thanksgiving and Christmas has witnessed heavy spending and shopping since the Great Depression, in recent years, the increased popularity of online shopping, which has increased massively because of the pandemic, hints at Black Friday eventually becoming “Black November.”
When Is Black Friday 2022?
Black Friday is the Friday after Thanksgiving (November 25th, 2022).However, in the past, we’ve seen early Black Friday discounts and deals crop up as early as October. As always, Black Friday is followed by Cyber Monday. The official date for Cyber Monday 2022 is Monday, 28th November.In 2021, approximately 155 million Americans shopped on Black Friday, increasing retail sales by 14.1% to $886.7 billion. In addition, about 88 million shoppers made online purchases on Black Friday.Retailers love to reap big benefits from the busiest day of the holiday shopping season, so you should expect to see offers and discounts go live at midnight and run through the weekend.Of course, Black Friday won’t be the only day of sales—those times are long gone. Rather, expect at least two weeks of build-up to Black Friday deals and discounts from many physical and online stores across the country. Some discounts continue to Cyber Monday, and even to the weekend.
When Do Black Friday Sales Start?
Typically, Black Friday sales start once Thanksgiving ends. However, each year, Black Friday deals start earlier. In 2021, for instance, the first Black Friday deals began at the end of October. With the current supply chain problems, expect to see retailers start their Black Friday sales earlier and end them later.
How Long Do Black Friday Deals Last?
Often, Black Friday sales end as soon as Cyber Monday sales start. As a result, the best discounts and deals are limited to these two days and the weekend between them, but some Black Friday deals stick through the end of the following week.
What Stores Run Black Friday Deals?
Almost every retailer, from niche retailers such as Leesa and Solo Stove to big retailers like Walmart, Target, Amazon, and Best Buy, offers deals during Black Friday. Although Black Friday started as an in-person sales activity for stores, online sales during Black Friday have increased significantly, making it one of the most lucrative shopping days in the year.
What Black Friday Trends Should I Expect?
Now that you know when Black Friday is and how long Black Friday sales last, let’s dive into some Black Friday predictions. Here’s what you should expect this Black Friday:
- More online shopping. The COVID-19 pandemic inspired retailers and consumers to focus more on online shopping than in-store ones. Consumers love the convenience of shopping from the comfort of their homes, so online shopping will remain popular this Black Friday.
- Black Friday sales will start earlier than ever this year. This doesn’t mean offering Black Friday deals on the week of Thanksgiving. Instead, many retailers will feature Black Friday-style deals that’ll begin as early as October.
- With inflation causing prices to skyrocket, many consumers are looking for ways to make their purchases easier on their pockets. Many retailers have noticed that and have incorporated programs to help shoppers pay for their purchases using monthly installments and interest-free options. Thus, expect to see more Black Friday promotions tied into buy now, pay later (BNPL) programs—as more consumers opt for interest-free options to break down the cost of their purchases into budget-friendly monthly installments.
- Trade-in and resell programs will continue to become popular as consumers look for affordable, gently used items and ways to declutter economically. Retailers like Amazon and Samsung have trade-in programs that give consumers credit for their gently used products. Expect more trade-in and resell programs during the holiday shopping season.
One final Black Friday trend you should expect this year is Black Friday sales that start as early as October and extend into Cyber Monday. Although some products will only be available for a limited time, many other Black Friday deals will last through the entire weekend.
What Black Friday Deals Should You Except?
What comes to mind when considering the deals to expect during Black Friday? Probably heavy discounts on Amazon devices, TVs, toys, electronics, and Apple products. Here are a few other products that will feature heavy discounts this Black Friday:
- As technology advances, most consumers will also feature amazing discounts during Black Friday.
- Smart home devices have become increasingly popular as we spend more time at home. From Google Nest to Amazon Echo, expect amazing discounts on these products.
- Expect great deals on home improvement products from retailers such as Home Depot and Lowes.
Now let’s mention deals that will be hard to find. Since the start of the COVID-19 pandemic and as we move into the post-pandemic period, more people have turned to gaming to escape reality. Popular consoles like the Xbox Series and PlayStation 5 have become hard to find, meaning you shouldn’t expect amazing discounts on these consoles (if you do, consider yourself lucky).Are you wondering how to optimize your website to improve conversion rates and generate more sales this Black Friday? We can help you deliver personalized user experiences to show the right message at the right time. Schedule a customized strategy call today with one of our experienced conversion specialists!