Customers subscribe because they want value. So always ask yourself: what value will these emails get my subscribers? What will be worth their time to investigate, and will it ultimately lead to future purchases and brand loyalty?Email list building is about turning email subscribers into website visitors by regularly demonstrating your company's value. You can do that by sharing a blog post, making your email subscribers aware of an upcoming gift card giveaway, or an exclusive offer to download gated content.As your email campaign expands, you'll narrow down your mailing list to high-intent website visitors who love sharing your brand. When it's done right, email marketing is cheap, wide-reaching, and effective, often garnering a higher ROI than other digital marketing strategies.Where to StartThe first step is to use your blog to its full advantage. You can do this by putting a call-to-action (CTA) at the bottom of your blog articles. Consider changing your CTA to ask visitors to put their email addresses on a signup form. Your CTA should help your target audience become potential customers.You can add an invitation to join your email subscriber list at the bottom of each page. However, for email marketing lists, have the email address signup form as a popup on the same page. This does not have to be the invasive, click-now-or-you’ll-die! kind of popup. A sidebar or bottom tag will do.If you find that your consumers often block pop-ups and page ads, then consider making a separate post where they can fill out their personal information. But whichever method you decide to use, make sure your email fill-out sheet is visible, and that its purpose is clear. If you are asking customers to fill out their personal information, they want to feel that there is a good purpose for it. Even if that information is just email addresses, they will want to know that your email content is important to them.
PromisesTell new subscribers exactly what you want to send, and consider informing them how often you will send messages. Here is an example: Join our email list today for notifications on coupons, events, and sales! Easy. Just adapt that to whatever you're selling.Pro tip: use an automated greeting! Your customers should immediately receive a welcome email as soon as they subscribe to your service. To make their subscription stick in customers’ minds, send them a brief Hello! right then. The welcome email should include their name (consider putting it in the subject line) and a brief message about your business. It can also include informing them about an online event, inviting them to follow you on social media, etc.Reward your MembersHave you ever seen business sites with a “Login” tab? You might consider creating exclusive subscriber benefits on your website, to help long-time customers continue contributing to your business. These benefits can include making comments on articles, access to gated content, or live tech support.You can also offer arger benefits like unique content, “backstage access” to whatever is happening next, or notifications. Notifications are HUGE. Depending on your customer’s phone/computer settings, they can get a notification when you release new content. But use notifications sparingly—you don’t want to pester your new subscriber.SurveysPro tip: create a timed pop-up survey. This has the same purpose as an email signup form, but it cleverly introduces a well-known idea. The University of Alberta increased its email newsletter subscription by 500% in one year by adding a pop-up survey asking people to join their list:You seem interested in UAlberta news. Would you like to sign up for the Daily News email? -Yes [enter your email] -No thanksIt clearly tells them what would happen if they said Yes. Clarity is key. If your customer knows what a relationship with you will entail, they know whether or not to join you. Give them a sample taste of upcoming content, and they'll be invested.
Why Unsubscribers are a Good ThingIf you’ve been in the game long enough, you may have noticed an odd trend: every time you send a newsletter, you may lose some subscribers. How come?When people unsubscribe from a business’s email marketing or social media marketing list, two things happen. First, you know whether your content is hitting the mark. Second, people who aren’t interested unsubscribe, so you get a more accurate reading of who you’re selling to.Sure, if your target market keeps unsubscribing in large numbers, then you have a problem, but a few lost customers here and there are not going to make or break a campaign.Especially if you know how to leverage your visitors once they arrive. Ampry helps you turn email subscribers into buyers by optimizing your site. When your visitors arrive, we’ll direct them to your online store to maximize your ad spending. Schedule your strategy call today and amp up your game with Ampry.Other sources: https://blog.hubspot.com/marketing/list-buildinghttps://optinmonster.com/beginners-guide-to-email-marketing/#grow)