The marketing industry is constantly transforming. Therefore, it’s important to stay up to date to collect revenue, and finding a good marketing company is the first step. And once you improve your marketing, site optimization can turn browsers into buyers.Current marketing specialists don’t feel like they can do it alone. Nearly three-quarters of survey responders (73%) don’t feel prepared to learn the skills needed to succeed (Martech). While 82% of responders agree they will need additional skills to succeed in the marketing industry, less than half of those are actually learning new skills. While this may be a troubling statistic, it can also be an opportunity. Marketers with digital marketing experience are in high demand, which means there are open spots to be filled. Unfortunately, run-of-the-mill digital skills won’t be enough. Skills in social media and web navigation won’t be enough, so what exactly are marketing firms looking for?
Marketing Skills
Video marketing is more relevant now than ever. With short attention spans and limited ad times, getting as much information across in as little time possible is one of the most important skills you can have. Video has moved from entertainment to advertising on almost any platform imaginable. Video allows the creative blend of audio and visual to appeal to a wider audience, making video marketing a must-have in the industry.
Analyzing data seems tedious, but it is one of the best skills you can have in the marketing world. Analyzing data allows marketers to identify current and future trends to narrow down their target audiences and make the best decisions for their products by saving time and money.Blog marketing is an underrated skill, but is unique because it is one of the few types of content people search for willingly. Blogs are excellent sources for leads and a target audience, so getting product information out in a conversational manner is a must-have skill. Whether these articles are on the company’s website or a review website, every little bit helps.Marketing automation can’t be emphasized enough. Everything is automated now because of its time saving, cost-effectiveness, and convenience. Software and tools are now automated on electronics, ad revenue, ad placement, and identifying web traffic and future trends. If you want to make yourself indispensable in your field, make sure you have this important skill. Copywriting is writing promotional content for a company or product. Copywriting is designed to give important information, catch the reader’s attention, and persuade the reader to purchase the product or service. People seeking information on a specific product or service will usually find these articles first, so effective writing is essential.Integrated marketing communication (IMC) is the key to brand awareness. IMC connects consumers over multiple channels, such as apps, mobile, websites, social media, and more. An excellent example of IMC is Netflix, which is doing amazingly across multiple platforms. Implementing a multi-platform marketing strategy allows the brand or product to reach more people in more ways. Search Engine Optimization (SEO) is one of the best marketing strategies in the digital world. Search engine optimization will give your website more traffic through Google searches and Google Ads. Using keywords in articles, blogs, and websites will increase your chances for clicks since google will send searchers to related articles. Google Analytics are a great way to check how successful your keywords are, which is a key part of article content marketing.
How to Develop Marketing Skills
Now that you know what skills to have, how can you get them? The simple answer is going to classes, attending a college, finding a mentor, etc. However, many working professionals don’t have time for further education. What then? Here are a few tips to help improve yourself.
Learn new technologies
Technology is constantly improving and adapting, and it will feel like a full-time job to keep up with it all. However, being aware of new technology can give you an advantage over those who don’t learn new technologies. Try thinking about how you would market with each new technological advancement or platform to give you some creative ideas.
Study the pros
There will always be someone better at what you do than you are. Find them and figure out exactly why. Check out what practices and strategies they’re using and why they work. Learning from the best can only be beneficial, and maybe someday people will be looking to you for inspiration.
Understand social media
This may seem like a no-brainer, but if you’re not familiar with a particular platform, then you shouldn’t be using it for marketing. For example, it’s much easier to get Facebook links than it is to get Instagram followers, so if you spend the same amount of time on both platforms, you’ll be wasting time and money, which could lead to customer alienation. Learning how to use paid ads on each specific platform is also an essential part of using social media.
Customer satisfaction
Many companies are pressing for better customer experience management to make sure customers are happy with the services and products they offer. By engaging with customers and getting feedback, you can understand exactly what they’re looking for and improve your marketing campaign to better suit them. Public relations also increases customer satisfaction by valuing the customers’ input and correcting any mistakes.
Keep up with trends
The most important job of a marketer is to understand the market. Try reading about successful brands’ marketing efforts, watching instructional videos on reaching people via a new social media platform, or sitting in on the marketing team’s meeting to understand vocabulary and tactics. The world is constantly changing, so take time at least once a week to check out marketing blogs and websites to make sure you’re up to date.
Further education
Not everyone can return to college, but that doesn’t mean you can’t further your education. There are online courses, certificates, or company training available that you can look into. By increasing your marketing skills and becoming certified in specific areas, you can increase your value as an employee.Ampry makes the most of your digital marketing skills. Once your visitors find your site, our all-in-one conversion strategies can bring visitors to purchase before they leave. Scheduling a strategy call with Ampry could be just what your company needs.